Facebook, Flickr, Google Maps are all Web Applications that many people are using in their everyday lives. No longer is the internet just for looking up information, but a way to do daily chores like banking, and to catch up with old & new friends.
If you want to go the next step in providing the kind of customer service that will make your business stand-out, there's nothing better than to provide your customers with a web application that provide them convenient 24-hour international accessibility to your products & services. Whether if it's a E-commerce portal, or a secure Service Request form for customers to conveniently mention their needs, your customer will appreciate the time-saving thoughtfulness of your decision to meet their need online with a web application.
Besides being a great customer service tool, web applications can lower cost in operation & support. Because it's all automated & computerized from the point of interaction with the customer, your business communications can be tracked, stored & analyzed.
Unlike traditional PC Programs or Client-Server Apps, Web Applications have no per seat licensing & requires no installation as they can run on any internet browser. As a result, some business have already implemented Web Apps within their company intranet as a cost-effective alternative to expensive big names software.