SEO or Search Engine Optimization is an art & science of getting your website discovered by popular search engines on the internet.
Why build a website that no one knows about? While there are traditional ways to publicize your website, a cost-effective & effective method known as SEO exist. In a nutshell, SEO is set of technique that optimizes your website so that potential customers looking for a particular product or service via a popular search engine will find you.
For starters, your website should be Web-Standard Compliant. A clean website allows Search Engines to crawl your site for indexing. A cluttered website introduces all sorts of repetitions that may cause a search engine to treat a website as SPAM. Other SEO techniques include Keywords optimization & staying away from "illegal-technique" that Search Engines are actually penalizing websites for adopting, whether intentionally or not.
GSPL will help you to optimize your website to take advantage of the rules set by Search Engines for optimal findability. As rules do change, just like everything else on the internet, GSPL will also assist you to make the necessary adjustments necessary to keep your site SEO-friendly.