The iPhone has changed the way people use the internet as the web saw an increase of 20% more searches coming from mobile phones than computer over the last few months alone. There are currently more people with web-enabled mobile phones than web-connected PCs on the planet. This fact alone makes the Mobile Web something to consider for your business strategy.
Being mobile, devices have to offer screens that are smaller and portable. This puts a constraint on the way web sites can look like on a mobile web device. Studies have shown that people use the mobile web differently from the way they surf the web on their home/office PC. Therefore Mobile Web projects have to take into consideration all such nuances to be effective.
If you have already invested in Web Applications to raise the bar of customer service, a mobile web application to compliment the website can goa long way to build up your customer relationship & brand with your customer. Most people do carry their mobile device everywhere thry go as compared to their PC.
Think about that...